When the Sony ZV-E10 was first released around September 2021, the market share for this camera was the top ranking at 19.8%. When looking at BCN Rankings' sales share by product breakdown (graph above), it's abundantly clear how popular the Sony ZV-E10, or VLOGCAM as it is listed, has become in comparison with the likes of the Canon EOS M50 Mark II (opens in new tab) (EOS Kiss M2 in Japan), and the Olympus Pen E-PL10 (opens in new tab), as well as other Sony entries such as the Sony A6400 (opens in new tab)and the extremely popular among professionals: Sony A7 IV (opens in new tab). Sony finally resumed accepting and processing orders for this Vlog Cam on 24 June 2022. The popular Sony ZV-E10 (opens in new tab) mirrorless camera for Vloggers had its orders suspended late last year, around November/December time, despite being a big hit with filmmakers entering the digital camera market. Sony was then surprisingly overtaken by OM Digital Solutions (Olympus), as Sony's market share then fell to a somber third place ranking overall.Ĭamera sales share by product (Image credit: BCN Retail) (opens in new tab)

Sony's market share in this area was recorded at 41.8% in September last year, and then proceeded to drop sharply to a mere 15.0% in May 2022. The company's market share ranking has miraculously reached the top spot once again as a direct result of the chain of supply and demand eventually stabilizing. This confirmation from BCN's market share report emphasizes just how crucial the product supply shortage has been on the camera manufacturing industry, and the enormous impact it has had on Sony in particular. The worldwide chip shortage and parts supply issues have spelled disaster for not only Sony, but nearly every major camera and technology manufacturer, with Canon delaying products by 6 months (opens in new tab), and Nikon discontinuing its 2-year-old cameras (opens in new tab) altogether! The ongoing chip shortage is still one of the many obstacles in the way that is preventing consumers from being able to get their hands on one of the highly sought-after Sony Playstation 5 Consoles. The top market shareholders of mirrorless cameras (Image credit: Sony/Canon/Om-Systems) (opens in new tab)

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